“It’s all about preserving your sensitivity, talent and what you started with.”
Anna doesn’t accept the world in which design is just a mere replication. She is more interested in constructing coherent worlds in which elements synergise and challenge each other to form distinctive stories and emotions.
While working on sets for big brand’s ads, music videos, acclaimed editorials as well as experimental installations and designing own products, for Anna the look is always as important as the actual execution. This holistic approach speaks for itself in the stunning looks of her designs.
Recently she finds her inspiration in nature. She believes it holds all the answers.