Marcin Pucyk
director / scriptwriter
commercials/social campaigns
PERFORMANCE/dialogue/STORYTELLING/COMEDY
Marcin didn’t get his first camera when he was five. Instead, he learned filmmaking by making ads. For over a dozen years, he’s crafted hundreds of commercials for major brands, written nearly a thousand ad scripts, and filmed in places like South Africa, Iceland, Colombia, Chile, Warsaw, Żywiec, Tczew, and Radom.
As a creative director, Marcin co-created one of the most distinctive communication platforms in the Polish market. He’s worked for the largest brand from the Żywiec-Heineken Group for almost a decade, which either means people likeworking with him or that he knows how to help brands become part of pop culture. You’ll never know until you try.
His campaigns have won awards at major festivals, including Grand Prix Effie and Cannes Lions. But for him, the biggest reward is doing good stuff with good people. So, he takes it as a huge privilege that he is currently working on his feature debut.
One of Marcin’s most famous works encouraged women to vote. It hit over 14 million views on Instagram alone within a few days of its release, major TV stations aired it in prime time for free, and it became a nationwide topic in Poland. Some say it significantly contributed to the highest voter turnout in Polish democratic history.
But what Marcin is most proud of is that, together with the women, he showed a middle finger to misogynistic and oppressive politicians. Literally.
AXE
Przyciągaj Zapachem
director: Marcin Pucyk
dop: Michał Englert
production designer: Marta Zając
production company: Watchout Studio
NIE ODDAMY EUROPY
Kampania Społeczna
director & scriptwriter: Marcin Pucyk
dop: Piotr Uznański
production designer: Marta Zając
production company: Watchout Studio
CIHO JUŻ BYŁYŚMY
Kampania Społeczna
director & scriptwriter: Marcin Pucyk
dop: Maciek Ryter
production designers: Ładne Rzeczy
production company: GMC Michał Cichomski
DKMS
Selfless
director & scriptwriter: Marcin Pucyk
dop: Maciek Ryter
production company: Cam‑L Studio