Michael grew up in an artist family. His uncle is a successful novelist, his grandmother a famous actress, and his grandfather founded a production company, later to be run by his father.
During school, Michael was engaged in photography and made Super‑8 films. With the pocket money he earned from editing films for his dad, he bought his first drum kit.
After graduation, Michael worked as a drummer until a nightmare of himself playing in a hotel band at age seventy, brought him to start working in the film industry.
Starting off in the camera department, he soon turned director. Since then, he has shot for clients such as Mercedes-Benz, BMW, Audi, Renault, Mazda, Switzerland Tourism, Carlsberg Breweries, Swisscom, AXA, Credit Suisse and many others.
His commercials have won nearly 200 awards at festivals like Cannes Lions, Epica Awards, Eurobest, KTR, ADC New York to name a few.
Michael is member of the Art Directors Club Switzerland (ADC) and of the Director’s Guild of America (DGA)